Why Using Brand Ambassadors Bring Value to Corporate Partners.

Over the years, we have been fortunate to be the first sports marketing company to have created unique brand partnerships with large and small companies (MLB.com, Ernst & Young, The Hartford, KSL resorts, Mizzen+Main, Sharpie etc…) who have used sports as a marketing platform to enhance their brand and client entertainment functions.

One such partnership, Ernst & Young, credits golf partnerships for increasing its brand recognition and attributed millions in new revenue.

Such recognition through branding and participation in golf client events, helped Ernst & Young win accounts with Fortune 100 companies such as Compaq, Verizon and Swiss bank UBS.

Unlike other sports that have short seasons, golf is played year round, allowing corporations to support brand partnership objectives without interruption.

In many cases, golf’s global stage is appealing to corporate partners, because it helps them pursue their domestic and international goals. Corporations who use brand ambassadors should be able to quantify the ROI, KPI’s through analytics.

At the end of the day a brand partnership is a relationship and using brand ambassadors as part of your marketing strategy can be a profitable and unique endeavor that can increase consumer engagement and attract new business partners.

“Partnerships are a mutually beneficial arrangement which helps both parties reach their objectives by working together.”